Últimas parras

Preserving the essence of Uruguay’s wine heritage with a focus on the rare Folle noire grape.

Brand identity & labels

The logo and labeling design reflect the mission of preserving and celebrating this nearly forgotten variety. Drawing inspiration from traditional Uruguayan viniculture, the branding combines a minimalist aesthetic with a sense of authenticity and individuality, emphasizing the unique story behind each bottle.


This design approach not only showcases the wine's origin but also aims to reconnect people with the rich history of Uruguay’s vineyards.

Created by passionate enologists, the project seeks out remaining vines, producing limited-edition wines that celebrate the grape’s unique character. By honoring tradition and embracing modern techniques, "Últimas Parras" offers a fresh taste of Uruguay’s heritage, preserving it for future generations.

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Brand identity for a cultural center

@re-robot

Juan Pablo Sabini

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